A conversion funnel is only as strong as its weakest copy element. Most funnel failures are not the ad. The ad clicks. The traffic arrives. Then something in the funnel breaks the momentum -- a landing page that buries the offer, an email sequence that sounds like it was written on autopilot, a sales page structured around the wrong objection.
Our funnel copy work begins with a funnel audit if you have existing copy. We read what you have, map the prospect's journey, and identify where the drop-off is most likely happening. If you are starting from scratch, we begin with objection mapping: what does the person clicking into this funnel already believe, what are they suspicious about, and what would need to be true for them to buy?
The copy that comes out of this process is not formula-driven. We do not run everything through AIDA or PAS and call it done. The structure of every funnel piece should follow the prospect's thinking, which varies by offer, price point, and audience. A $47 online course funnel is structured very differently from a $3,500 consulting intake funnel.
We have written complete funnels and individual funnel elements for digital courses, coaching programs, SaaS trials, consulting firms, and product launches. We can work on a single element (just the sales page, or just the email sequence) or the full funnel stack from click to conversion.
- Landing page copy (opt-in, webinar, or lead gen)
- Sales page or VSL script (long-form)
- Email sequences (welcome, nurture, or sales)
- Thank-you page and post-purchase copy
- Order form micro-copy and objection-handling
- Subject line variants (3 per email)
- Conversion notes and structural recommendations
- 2 revision rounds