Copywriting Keeper writes launch copy, conversion funnels, LinkedIn content, video scripts, investor materials, and grant applications for businesses that need words to actually do something.
Trusted by startups, consultants, and growing brands across 10 sectors.
Full launch copy package: homepage, onboarding email sequence, and product positioning
TechRocket had an AI-powered recruiting tool with genuinely strong results in beta. The problem was that everything they had written was engineer-to-engineer copy. Nobody outside the tech team understood what the product did or why it mattered.
We rewrote the positioning from scratch, starting with a two-hour session with the founders and two beta customers. New homepage copy led with the specific recruiting problem, not the AI feature. New email sequence introduced the product over seven days in plain business language, not technical specs.
3x increase in trial sign-ups in the first 30 days. Average trial-to-paid conversion improved from 11% to 19%.
Complete webinar funnel rewrite: landing page, email sequence, and sales page
FlowPath was running webinars twice a month. Attendance was strong -- 300 to 400 registrants. But sales page conversion was sitting at 1.1%, well below the 2.5% to 3.5% range for their offer price point.
A complete funnel audit followed by a full rewrite. Landing page copy tested two angles before settling on a pain-first approach. The sales page was restructured to address the five specific objections that appeared repeatedly in the webinar Q&A.
Conversion rate moved from 1.1% to 3.8% in the first full month of the new copy.
6-month LinkedIn content program: 4 posts per week plus profile optimization
The managing partner had 800 LinkedIn followers and was posting sporadically about industry news. No consistent angle, no personal perspective, no reason for a financial services prospect to follow or engage.
We built a 12-topic content framework from two strategic interviews. Posts alternated between educational content (explaining financial concepts in plain language), opinion pieces (taking positions on industry debates), and case-based storytelling (client outcomes with appropriate anonymization).
Following grew from 800 to 7,200 in six months. Three direct client inquiries were attributed to LinkedIn in month five and six.
Every project begins with a structured briefing session. We ask questions most copywriters skip -- about the specific buyer, their top objections, why past customers chose you, and what the copy needs to accomplish beyond sounding good. We take notes and send a written brief back to you for sign-off before any writing starts.
We research your market, study competitor copy, and review any customer feedback, reviews, or interview transcripts you can share. If you have sales call recordings, we want them. This phase is not optional -- the research determines the quality of the first draft.
A complete first draft, not a partial or outline. Delivered as a Google Doc with annotations explaining key decisions. We write in your voice, not ours. Every significant structural or messaging choice is noted so you can evaluate it, not just feel it.
Structured revision rounds, not open-ended feedback loops. Send consolidated notes, we implement comprehensively. We do not selectively apply feedback or silently skip edits. Number of rounds depends on your package.
Clean final copy in your format. For web copy, we flag any structural or heading recommendations for your developer. For email copy, we include subject line variants and preview text. For pitches and grant applications, we include notes on layout recommendations for your designer.
Copywriting Keeper started in 2020 out of a specific frustration: businesses spending serious money on design, ads, and strategy, then saving money on the actual words. The words are the thing. The design shows people where to look. The copy decides whether they stay, trust, and buy.
We work across six specific content types because those are the ones where bad copy has measurable, quantifiable consequences. A weak launch email sequence can be shrugged off. A weak webinar funnel losing two conversion points costs real money. An investor pitch with unclear positioning can cost a raise. We focus on the copy that costs something when it fails.
USD. No surprise invoices. Written quote before any work starts.
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Tell us what you need. Same-day scope. Fixed price. Writing starts when you say go.
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