TechRocket AI
Full launch copy package: homepage, onboarding email sequence, and product positioning
The Problem
TechRocket had an AI-powered recruiting tool with genuinely strong results in beta. The problem was that everything they had written was engineer-to-engineer copy. Nobody outside the tech team understood what the product did or why it mattered.
What We Did
We rewrote the positioning from scratch, starting with a two-hour session with the founders and two beta customers. New homepage copy led with the specific recruiting problem, not the AI feature. New email sequence introduced the product over seven days in plain business language, not technical specs.
The Result
3x increase in trial sign-ups in the first 30 days. Average trial-to-paid conversion improved from 11% to 19%.
FlowPath Analytics
Complete webinar funnel rewrite: landing page, email sequence, and sales page
The Problem
FlowPath was running webinars twice a month. Attendance was strong -- 300 to 400 registrants. But sales page conversion was sitting at 1.1%, well below the 2.5% to 3.5% range for their offer price point.
What We Did
A complete funnel audit followed by a full rewrite. Landing page copy tested two angles before settling on a pain-first approach. The sales page was restructured to address the five specific objections that appeared repeatedly in the webinar Q&A.
The Result
Conversion rate moved from 1.1% to 3.8% in the first full month of the new copy.
Meridian Wealth Partners
6-month LinkedIn content program: 4 posts per week plus profile optimization
The Problem
The managing partner had 800 LinkedIn followers and was posting sporadically about industry news. No consistent angle, no personal perspective, no reason for a financial services prospect to follow or engage.
What We Did
We built a 12-topic content framework from two strategic interviews. Posts alternated between educational content (explaining financial concepts in plain language), opinion pieces (taking positions on industry debates), and case-based storytelling (client outcomes with appropriate anonymization).
The Result
Following grew from 800 to 7,200 in six months. Three direct client inquiries were attributed to LinkedIn in month five and six.
